Salesloft

From 2018 to 2020, we led the revitalization of SalesLoft’s corporate brand, focusing on enhancing the customer experience across their platform. SalesLoft’s mission to transform the way sales are conducted was supported by our efforts in promoting new app features, customer success initiatives, and company events. By positioning SalesLoft at the forefront of the sales industry, we helped solidify their role as an innovator in the evolving sales landscape, ensuring that both buyers and sellers benefit from seamless, meaningful interactions.

Corporate Homepage & REV2020 Virtual Event Landing Page

We crafted custom mobile UI that leverages quizzes, gamification, and personalized discounts to drive deeper engagement across the customer journey. These use cases offer interactive experiences that boost conversions and create lasting connections.

Clear and conversion-focused

Dreamforce Retractable Banners

For Dreamforce, we designed sleek, retractable banners that made a statement. These bold visuals helped SalesLoft stand out in the crowded event space, driving attention to their solutions and enhancing their presence at one of the biggest industry events.

Dreamforce Window Clings

Window displays that make a lasting impression

At Dreamforce, we created custom window clings that transformed the event space. With clear, bold visuals, these displays grabbed attention and reinforced SalesLoft’s brand presence, leaving a lasting impact on attendees.

social graphics

Social media content that connects and converts.

We designed a series of social media graphics to extend SalesLoft’s reach online. These visuals were optimized for engagement, driving conversations and building excitement around SalesLoft’s events, product updates, and industry thought leadership.

brand guidlines

Consistent, adaptable, and professional

We developed an in-depth brand guideline for SalesLoft, ensuring that every visual and written element aligned with their evolving brand. This included typography, color palettes, logo usage, and tone of voice, providing a flexible yet structured system for their growing team to follow. These guidelines allowed SalesLoft to maintain a cohesive identity across all platforms—from marketing materials to product updates—ensuring their brand remained strong and consistent as they continued to lead in the sales industry.

We refined SalesLoft’s brand application to align with the platform’s robust growth and emphasize the human connection that drives sales success.

The Results

Transforming brand presence and driving lead generation.

Through our work, SalesLoft saw an elevated brand presence and a notable increase in lead generation. Our design solutions and digital assets delivered a more engaging experience, helping to strengthen their industry position and grow their pipeline.

20% CTR on display ad campaigns

Increased CTR from the typical 2-3% to 20% through compelling design and messaging.

Enhanced brand recognition

Solidified SalesLoft’s reputation as a leader in the sales industry at key events like Dreamforce and REV2020.

Boosted lead generation

Optimized landing pages and event promotions led to a significant rise in meeting bookings and new leads.