Turning complexity into clarity and vision into results
Masterful brand execution for executives and B2B tech leaders.
I help founders, executives, and teams scale their businesses through strategic positioning, identity systems, and marketing execution
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Trusted by B2B, SaaS, fintech, and health tech leaders
Featured Achievements
My work has helped companies achieve:
1,300 net-new contacts with $800K+ ACV per lead for Delta Air Lines through a wellness campaign
contributing to SalesLoft’s path to $100M+ ARR through ongoing brand execution and refinement
refining investment decks to strengthen positioning, speed up funding rounds, and close deals faster
"Ema brings a company’s story to life in a way that resonates deeply with audiences and drives real growth, combining visionary thinking with hands-on execution."
Heidi Hattendorf, GTM Expert & Strategist
What I Offer
Delivering high-impact brand experiences
Specialized services that are visually stunning and built to engage, nurture, and gather valuable data for growth.
01
Brand Strategy & Positioning
Define your competitive edge and long-term scalability.
02
Identity Systems & Execution
Cohesive, high-functioning, and scalable brand architecture.
03
Sales & Marketing Enablement
High-converting decks, assets, collateral, and campaigns.
04
Thought Leadership Content
Elevate executive influence, market authority, and brand perception.
05
Fractional Brand Leadership
Brand positioning and long-term impact without full-time overhead.
06
Digital & Web Design
Seamless, user-centric digital experiences that reflect your brand.
My process
An intentional approach to scalable brand success
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Discovery & Research We focus on understanding the market, making sense of the data, and analyzing how trends align with your business goals. We ensure your strategy resonates with audiences and inspires action in the sales cycle.
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Strategic Development With this insight, we develop messaging that connects with your audience, creating a flexible strategy that works across all channels.
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Implementation & Optimization We execute the strategy, monitor performance, and use data to refine, optimize, and ensure your brand aligns with market realities and drives results.
My philosophy
Your brand is a strategic asset that drives influence, credibility, and revenue.
Build a brand that commands attention and moves the market.
Every strategy starts with understanding your team, values, and goals. A healthy organization leads to a stronger, more authentic brand—and we’re here to guide you in that journey.
Complex problems require clear, actionable solutions. We design strategies that not only address pain points but also set your organization up for seamless growth.
We don’t just deliver solutions; we work alongside you as partners. Together, we’ll create strategies that energize your team and deliver measurable results.
Your brand reflects the health of your organization. When the internal culture thrives, so does your external message. We ensure your brand strategy supports that balance.
Short-term wins are great, but real progress comes from solutions that stick. We focus on long-term impact—helping you achieve growth while maintaining organizational harmony.
Our advantage
The right brand strategy drives serious results.
Customers are 3.5 times more likely to advocate for a brand when they experience high-value interactions, aligning strategy & growth.
Companies that prioritize long-term brand-building see significantly higher returns on marketing spend.
Businesses that connect customer satisfaction with operational data are 29% more likely to secure increased CX budgets.
By refining marketing and messaging, some companies have increased revenue without increasing marketing spend.
Resources, news, and insights
Learn, Connect, Evolve
Stay ahead with expert insights on branding, positioning, and digital strategy.
